The Progress Bar

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Intention & Attention Economy Primer

July 10th, 2006 ·

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Reading Material

Doc Searls talking about Attention vs. Intention and User-centric = Independent.

“The Intention Economy is about buyers finding sellers, not sellers finding (or ‘capturing’) buyers.” - Doc.

David Berlind and Doc, “Are your marketing dollars wasted on attention instead of intention?”

a. Conversations
b. Transactions
c. Relationships

John Batelle’s Database of Intentions.

Alex Barnett’s 20 Thoughts on Attention.

http://motherpie.typepad.com/motherpie/2006/07/attention.html

Jellyfish thinks search intermediaries like Google are keeping to much of the value for themselves and wants to be the tipping point which aligns buyer, seller and intermediary.

Technology

Recording your Attention

Niall Kennedy on Attention.xml in NetNewsWire.

Tags: Blog reactions

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